Creativity, with
a strategy
behind it.
I bridge the gap between abstract visual ideas and concrete business objectives. With a background rooted in both high-end editorial environments and fast-paced media, I design systems that look premium but perform relentlessly.
The core of my approach is quality: finding the exact tension point between minimalism and impact, form and function. I don't just decorate canvases; I architect communication.
Trajectory
Selected Experience
Saffronart
Senior CreativeLed creative direction for India's leading fine art auction house. Orchestrated high-end editorial catalogues, digital campaigns, and immersive exhibition environments that elevated the perceived value of premium assets.
NDTV Good Times
Broadcast DesignerDeveloped motion graphics, on-air packaging, and visual identities for premier lifestyle television programming. Operated in a high-velocity broadcast environment, ensuring brand consistency across diverse show formats.
University of Warwick
FoundationAcademic foundation in strategic communication and design theory. Cultivated the analytical frameworks necessary to support aesthetic decisions with rigorous structural logic.